Why Fitnack?

We need an evolution of “dieting” and exercise.

That’s why!

Counting calories works, for a little while…

Bustin’ your ass at the gym 8 days a week works, for a little while…

Using a points system works, for a little while…

Eating rabbit food and taking the joy out of your life works, for a little while…

It’s time to take back the true meaning of “diet.”

It’s what you eat on a regular basis, not something you go on.

Believe us, we’ve coached hundreds of people and we’ve tried everything, but the methods above, DON’T LAST.

This kind of irks us the wrong way, and we hope it irks you the wrong way.

So we asked ourselves…

What really matters in the context of getting and maintaining the body you desire?

Create the Ideal Change

Every heard the cliche, “weight loss is 80% nutrition?” Well we disagree…

Exercise is
Of the equation...
Nutrition is
of the equation...
Mindset is
of the equation...

It’s more like 20% nutrition, 20% physical activity and 100% mindset.

We know that doesn’t add up.


It’s not the time and money you spend working directly with your trainer or nutritionist that makes all the difference.

It’s the action you take on your own, the other 23 hours a day, or 165 hours a week.

Obviously nutrition and exercise are really important components, and they need to be a solid focus for any good fat loss program.

Yet they must take a back seat to the psychology of your approach.

It’s how you approach the process of change that’s the predominant factor for success.

It’s making simple consistent changes with the help of a mentor and coach who can touch base with you daily, not weekly, and certainly not (gasp!) monthly.

large systemic review of the best weight loss scientific literature you could possibly get your hands on, dating back to the 60’s, found:

The only consistent finding among the trials is that adherence—the degree to which participants continued in the program or met program goals for diet and physical activity—was most strongly associated with weight loss and improvement in disease-related outcomes.



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The Truth

In other words, the type of diet isn’t nearly as important as finding something you can stick with.

At Fitnack we don’t discriminate based on your preferred diet of choice or exercise routine, we work with you to help you discover the right path for you.

It’s a bit of a choose your own adventure app.

Hinged on a very important daily feedback loop. Or what the Japanese call, “Kaizen.”

Small continuous improvement, each and every day, snowballs into a desired result.

What you really need is someone to help you plan the path, stay on the path, measure the outcome of the path and make small appropriate adjustments based on your needs.

As trainers and nutritionists, frustrated with the little face-time we tend to get in a normal one-on-one coaching scenario we needed a way to create a faster feedback loop.

The result?

Increased amount of contact at a decreased cost.

If we can keep you on your program more consistently then you’ll get better results than is possible with any other method.

We moved the feedback loop online and deliver you something to focus on each and every day.

Then we measure the outcome, and give you guidance on what approach seems ideal for you today.

So each and every day, you login, and you find a little something to read, listen to, or watch and then react to.

We take your reaction and gently nudge you towards an approach that works for you.

It’s like getting fifteen minutes or more of our time each and every day, rather than an hour once a week or once a month.

Increased frequency of contact = faster feedback loop = better results!

If you have questions, we’re here 24/7, so you can get the help you need ASAP, without waiting for your next coaching appointment.

We teach you step-by-step, everything we’ve learned in our considerable experience about what really works, but in a way that works for you.

No two clients that sign up for Fitnack have the same experience as a result.

We call our coaching process, “Experiential Learning.”

i.e. Learning by Doing…

We teach you how to do something.

Let you implement it.

Then adjust the approach based on how well your implementation worked.

Over the course of the program, you develop more and more skill, then more and more autonomy.

Until you don’t need us anymore.

It’s that simple.

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